Holland brings 20 years of experience in client service, agency leadership and strategic innovation as CEO of UK operations.
LONDON, UK, September 22, 2024 – Ketchum announces the appointment of Sera Holland as CEO of its UK operations. Holland will tap into her 20 years of experience in client service, agency leadership and strategic innovation to further strengthen and grow the firm’s UK presence while continuing to unlock success and growth for clients. She will continue to report to Jo-ann Robertson, CEO Ketchum Global Markets.
Holland has most recently served as Chief Strategy and Innovation Officer for Global Markets, instrumental in driving business growth, co-creating Ketchum’s global innovation agenda and leading global strategic priorities across all markets outside the US. She joined Ketchum in 2021 as Deputy CEO of Ketchum UK and has delivered significant growth across EMEA and in the UK, in addition to delivering strategic consultancy to some of Ketchum’s key global clients.
“Sera pushes the boundaries of what is possible at a communications consultancy,” said Jo-ann Robertson, CEO Ketchum Global Markets. “Her impact on business growth, talent development, and commitment to diverse representation and inclusion has been transformational. Her leadership will ensure our UK operations will continue to thrive and grow, setting new benchmarks for the industry.”
Prior to her tenure at Ketchum, Holland co-founded the strategy and innovation consultancy The Fawnbrake Collective and served as CEO of the Material Communications Group. Her achievements have been widely recognised, including being named Drum Marketer of the Year and, most recently, listed in PRovoke’s Innovator 25 class in EMEA for 2023.
“This is an exciting and innovative time to be in our industry, and I am incredibly honoured to have the opportunity to lead Ketchum’s UK operations through this next chapter,” commented Sera Holland. “Every day I have the privilege to lead a team that brings a diversity of talent, experience, skills and perspectives that come together to create culture-first work that makes an impact for our clients.”
An active member of industry network WACL, Sera is dedicated to championing access, diversity, and equity for all, actively mentoring through her role as ambassador for Creative Mentors Network and in support of organisations such as Brixton Finishing School. A Fellow of the IPA, Sera authored Effectiveness Essentials for the organisation and brings a passion for strategic excellence and creative communications effectiveness to her role at Ketchum.
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About Ketchum
Established in 1923, Ketchum’s century of continuous evolution is a testament to our progress. Our storied journey is fuelled by our guiding principles of empathy and intelligence. Progress allows us to create a thriving environment where we embrace innovation and deliver excellence with our people and partners, producing work that matters. Driven by data, we develop culture-first work at the intersection of industry and capability. With 136 Cannes Lions, our global communications consultancy is one of the most creatively awarded firms in our industry. In the UK market, Ketchum is an industry leader, currently recognised as PRWeek’s Large Consultancy of the Year and Best Places to Work Award winner in the Diversity & Inclusion category for 2024, as well as one of WARC’s Top 10 Creative Agencies for 2024. We are Ketchum: Progress at Work. For more information on Ketchum, a part of Omnicom PR Group, visit www.ketchum.com.
About Omnicom PR Group (OPRG)
Omnicom PR Group (OPRG) is the largest global network of communications and consulting agencies in the world. It is home to three of the top global PR agencies FleishmanHillard, Ketchum, Porter Novelli and more than a dozen specialist agencies in corporate and public affairs, political consulting and advertising, language strategy, global health strategy and organizational transformation. OPRG is part of Omnicom Group Inc. (NYSE: OMC). www.TeamOPRG.com.
